Web3 Quest Platform (Telegram mini-app)
Task
Launch a messenger-based quest platform from zero and drive it to revenue.
3.4M
Users (1st month)
~$200K
Peak revenue/mo
My actions
Built growth via reward loops, collaborations with partner Web3 projects, and monetization through selling points.
Outcome
Users came for rewards — retention wasn’t designed in from day one. The project shut down. Lesson: growth hacks ≠ PMF. 3.4M users showed acquisition worked; missing retention showed value was short-lived.